About Us

This has been a family business since 1980 when Jim York started this up from his family run Little Baja business. We pride ourselves on treating each other, as well as our clients, with care.  Each & every piece of art is important to us. Our educated staff of designers & craftspeople will push any envelope to create your dream. We love a good challenge!

 We offer a 10% preferred client discount to all who have spent $300 with us!

We offer a 10% Military Discount as well as sponsorship to the nonprofit organization Operation Surf each year.

Robin Lerios began working for Jim York in 1994 & bought the business in 2012 moving it to 619 Soquel Ave. in 2013. She learned her sense of design & color growing up in Santa Cruz with her dress designer of a mother.  And is also a professional photographer. 

Kelly Lake was hired as soon as Robin signed the papers & she is now the “go to gal” for all complex construction jobs. Kelly is adept at carrying out the legendary “York it” ability to get any job done. She is fast & precise, and what every framing shop needs.

Robin’s daughter, Sophia Lerios joined the crew in 2015.  Sophia brought an understanding of color with her as a make up artist.  She learned the many facets of the job on the design floor & then stepped into a position of management, moving the company into a more efficient business.

Allen Laine joined The York crew for the second time in 2015, having worked with Robin previously for the last owners. He is an adept employee with specific talents that we cherish & rely on.  Allen adds a sense of humor & chill vibe to the work place.  

Anthony Villano graced our door when we “weren’t hiring”.  We are SO glad that we reconsidered after meeting him.  He has learned & mastered a variety of skills to be a solid part of our work force.  Anthony brings a competent, attention to detail kind of force to the team.  

Barbara Lindbergh joined us this year! She has experience in framing and is proving to be a great asset to the design arena, as well as the  labor “back room” part of the job.  There seems to be nothing she isn’t willing to learn!

 We carry an ever changing collection of prints & Giclees of local artists

Our Promise:

To keep our prices highly competitive and to guide you through your framing options. We will help you create the finished piece you desire, doing our best to bring your vision to reality. We hold our work to the highest standards.